About

Hunter Bleu + Mercantile is located in the heart of downtown Erwin, Tennessee. Established in 2021, Hunter Bleu + Mercantile was born to Foster The Unkempt. Unkempt typically means uncombed or without neatness or order, but to us it is something more...

Hunter Bleu was founded on the dream of fostering the unkempt, being more than just a boutique - but a home. A home where your messy is celebrated - a place to nurture your undone - and embrace your natural beauty. To foster your unkempt means to let your dreams shine through the worry and let go of the pressure of "perfect". Hunter Bleu offers a variety of boho, vintage inspired, and classic pieces that aim to foster and build confidence in women every day. 

Our store is owned and founded by Hannah Dederick and is named after her beloved black lab - Ms. Hunter and her first brick-and-mortar business Blue Willow Bridal.